Google Analytics 360 Pricing: An Overview

Google Analytics 360, the premium version of the popular web analytics platform, comes with a hefty price tag, but it also boasts a powerful arsenal of features that cater to the needs of large enterprises. Here’s a breakdown of its pricing:

Base price:

  • $150,000 per year, billed monthly at $12,500.

This base price gets you access to the core functionalities of GA360, including:

  • Unsampled data: Analyze data without limitations, even for massive websites with millions of hits.
  • Custom dimensions and metrics: Create custom metrics and dimensions to track specific business goals and KPIs.
  • Attribution modeling: Gain deeper insights into how users interact with your website across multiple touchpoints before converting.
  • Data Studio: Create stunning and insightful reports and dashboards.
  • Funnel analysis: Analyze user behavior at every stage of the conversion funnel to identify bottlenecks and optimize the customer journey.
  • Cohort analysis: Compare the behavior of different user groups over time to understand trends and segment your audience effectively.
  • Customer lifetime value (CLV): Track the long-term value of your customers and make informed decisions about marketing and retention strategies.
  • Advanced reporting: Access advanced reporting features like path analysis, user flow, and site speed reports.
  • Data import: Import data from other sources like CRM or marketing automation platforms for a holistic view of your customer journey.

Additional costs:

  • Data processing fees: Depending on the volume of data you process, you may incur additional charges. These fees are typically calculated per million events processed.
  • Support fees: For dedicated customer support beyond the standard level, you may need to pay additional fees.
  • Google Marketing Platform suite: If you want access to other marketing tools like Google Ads, Campaign Manager, and Display & Video 360, you’ll need to purchase the entire Google Marketing Platform suite, which starts at an additional $36,000 per year.

Factors influencing price:

  • Website traffic: The more data you process, the higher your potential costs, especially with data processing fees.
  • Features used: Using advanced features like unsampled data or custom dimensions can increase your costs.
  • Support level: Dedicated support comes with additional fees.
  • Negotiation: Depending on your organization’s size and commitment, you may be able to negotiate a lower price with Google.


  • Google Analytics 4: The free version of Google Analytics offers a robust set of features for smaller businesses and startups.
  • Other web analytics platforms: Several other platforms like Adobe Analytics, Matomo, and Similarweb offer competitive features at different price points.

Ultimately, the cost of Google Analytics 360 depends on your specific needs and data volume. If you’re a large enterprise with complex data needs and require advanced analytics capabilities, GA360 might be worth the investment. However, for smaller businesses or those with simpler needs, other options might be more cost-effective.

I hope this information helps! Let me know if you have any other questions about Google Analytics 360 pricing.

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