Everywhere you turn on the Internet, there’s a link for a blog... On the site of my undergraduate University, my bank, my car manufacturer, even the sandwich shop I ate at yesterday.  That is not to say all of these blogs are successful.  Many corporate blogs fall victim to what is known as using wooden tongue language. Wooden tongue language is the antithesis of the true sprit of blogs.  Many corporate blogs duplicate press releases into blog entries, maintaining the officialdom and standard dry tone which gives the reader a illegitimate inclination. How to Spot a Wooden Tongue Blog: * The blog claims to be written by someone high in the food chain, someone who most likely does not have a lot of free time. * The topics

covered are never contentious.  Everything is warm, fuzzy, and perfect. * The blog reads like a dictionary.  Vernacular language is rarely used, and if it is, it seems strangely out of place due to the nature and context of the rest of the entries. * The blog appears out of touch with the current world. * The blog does not allow readers to comment. Simply creating a blog does not harness the power blogs encompass.  Entries of successful blogs are written in a tone the reader can relate to, cover topics of substance without selling anything, and truly connect with the audience.  Company’s need to give their blogs a chance to truly show off their establishment’s personality by being genuine and candid with the readers.