Word of mouth marketing is, in fact, what BzzAgent, a company I’ve become more than a little familiar with lately, has to offer its clients. In a nutshell, what BzzAgent does is conduct word of mouth marketing campaigns on (more...)

Clearly, I’m bullish on the prospects of word of mouth marketing. And given the fact that I’m such a dyed-in-the-wool direct marketer, beholden to measurable response rates from day one of my career, I suppose that may surprise some people. After all, the benefits of WOMM are not necessarily easy to quantify. (more...)