BzzAgent

Word of mouth marketing is, in fact, what BzzAgent, a company I’ve become more than a little familiar with lately, has to offer its clients. In a nutshell, what BzzAgent does is conduct word of mouth marketing campaigns on (more...)

The Future of WOMM

Clearly, I’m bullish on the prospects of word of mouth marketing. And given the fact that I’m such a dyed-in-the-wool direct marketer, beholden to measurable response rates from day one of my career, I suppose that may surprise some people. After all, the benefits of WOMM are not necessarily easy to quantify. (more...)
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