My First BzzCampaign


Perfect. Given that I had been training to run the Boston Marathon, the timing couldn’t have been better. (And because I’ve always relied on PowerBar, Atkins’ competition, for my quick hunger and energy fix, they really couldn’t have had a more qualified taste-tester.)

A few days after joining the campaign, I received my BzzKit, a big, brown box containing all kinds of Continue reading

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RSS = Competitive Advantage


Marshall Kirkpatrick has posted an interesting comment related to my recent post on USA Today’s new RSS reader:

Though it is certainly important for almost all organizations to offer information in RSS format – I believe that an equally important question is “do you read RSS feeds, and if so how do you do so strategically?” As you argue here, there are only so many power users today – but there is serious competitive advantage to joining the Continue reading

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Americans Adopting High-Speed Access


A new report from the Pew Internet and American Life Project shows more than 40 percent of Americans now have high-speed access at home.

More users with high-speed access means more reasons to add multimedia features to your blog. Blogs like Microsoft’s Channel 9 are obviously ahead of the curve on this, but look for others to launch similar efforts.

The report notes that there is a Continue reading

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I am Loving This Book


Out of a score of great civilizations in human history, modern Western civilization is the very first to have no agreed-on answer to the question of the purpose of life. Thus more ignorance, confusion-and longing-surround this topic now than almost any time in history.

The trouble is that, as modern people, we have too much to Continue reading

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Adventure Trips Burundi


Despite their political differences, it seems difficult not to link these two countries Rwanda and Burundi, whose geography, history, culture and way of life seem so much that could be said that adventure trips Burundi and Rwanda is enjoyable. States are caps between West and East, between Tanzania and Zaire. Located in the mountainous barrier that cuts vertically Africa, constitute an area of passage and at the same time, the point farthest from the final destination, the sea like fly mig photo. The Indian Ocean is 1,200 km and 2,000 km to the Atlantic, which does not simplify the search for an economic equilibrium. This isolation helped the region which was only belatedly discovered by the Europeans, in the late nineteenth century.

Like its neighboring Zaire, Rwanda and Burundi were in Continue reading

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Technorati Expands Reach of Blogs


Technorati has been hard at work cutting deals to bring the blogosphere to the masses. This week was a busy one for them with three separate announcements:

1. Technorati has teamed up with the Associated Press to add blogger commentary to AP newstories.

When readers visit an AP member Web site that uses AP Hosted Custom News, they will see a module featuring the “Top Five Most Blogged About” AP articles right next to the article text, dynamically powered by Technorati. Additionally, when readers click on an AP article, Technorati will deliver “Who’s Blogging About” that article.

This new feature displays on about 440 local papers across the country. I am not sure the execution is the best. But, this Continue reading

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My Friends Got Mad Skills PT3


Several years back, I met 3 of the 4 that now make up this band. They were all 3 crazy talented then, and NOW… crazy whack funky talented.

Paramore’s latest release “Riot” is approaching freaking 1,000,000 / platinum status. It’s actually in the 900,000s at the present. I KNOW I KNOW… I talk Paramore a lot. AND I WILL! B/C they are great at what they do, and Continue reading

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A Few Words on Word of Mouth Marketing, Part One

Unofficially, word of mouth marketing has been around for a long time, but only in the last few years has it been so formally recognized and widely embraced as a bona fide discipline and tool of our trade.

Given such sudden appeal, it’s understandable that a relatively new association of the same name is experiencing a similar degree of Continue reading

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To Blog or Not To Blog


That was the question at the recent 3rd annual Personal Democracy Forum conference earlier this May. I sat on a panel moderated by Jonah Seiger of Connections Media and which featured Mary Katherine Ham of TownHall.com and HughHewitt.com, Matt Stoller of MyDD.com and David All, Communications Director for Rep. Jack Kingston. It was, as you might imagine, a lively discussion. We all had very different perspectives but seemed to agree that blogging is not a casual undertaking for a candidate or organization. MKH has a report here on HughHewitt.com with her thoughts.

Given that I’ve been privileged to work with a number of varied organizations struggling with this very question, I’d like to offer my notes to you from my opening remarks on Continue reading

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You Need to Join the Debate


On the BroadbandReport.com blog, for example, IDI was recently referred to as a “Bell PR firm” with “a long history of trying to trick the public.” I chose to respond to the post with the following comment:

Response from Issue Dynamics

I want to respond to the unsigned story that attacks Issue Dynamics Inc., as a “Bell PR Firm” and then suggests we lie by saying “take their claims with a grain of salt.”

In fact, our on-line business is primarily not for Telco clients, and has Continue reading

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