While Pew Internet reports that only 13% of internet users “have a good idea” about what podcasting is, New York Times columnist David Pogue recently released a video where he explores the variety of podcasts available to users and even lip-syncs to a couple.
Podcasting not only allows you to produce your own content, but you can also reach out to an audience that is increasingly “on-the-go.” Two months ago the mayor of St. Louis started podcasting.
Thankfully, he is not podcasting his stump speech, but instead he records conversations that he has with locals. A very interesting way to reach out to the city and show them exactly what he is doing for the city.
Also, don’t get rid of your TIVO yet, but some networks are starting to syndicate their content in the form of podcasts. For example, on MSNBC some of the programs are podcasted in their entirety.