Some interesting statistics from Ad Age's 2006 Interactive FactPack:
* My Space is now the second most trafficked blogging destination with 11.3 million unique visitors in February 2006. Blogger is at the top with 15.6 million.
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Archive for the ‘Recent Trends’ Category
Advertising Industry Notes Blog Growth
By admin in Recent Trends
May
26
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USA Today Goes RSS
By admin in Recent Trends
May
26
USA Today has launched a branded RSS reader, "My USA Today."
Of course, the average user will have no idea that this new service is actually a web-based RSS reader. As a matter of fact, there are no references to "RSS" (more...)
Americans Adopting High-Speed Access
By admin in Recent Trends
May
30
A new report from the Pew Internet and American Life Project shows more than 40 percent of Americans now have high-speed access at home.
More users with high-speed access means more reasons to add multimedia features to your blog. Blogs like Microsoft’s Channel 9 are obviously ahead of the curve on this, but look for others to launch similar efforts.
The report notes that there is a significant statistical relationship between users who have high-speed connections and users who create content online. Overall, 48 million Americans have posted content to the Internet with 11 million saying they maintain a blog or journal online. This group also tends to be younger.
RSS = Competitive Advantage
By admin in Recent Trends
May
16
Marshall Kirkpatrick has posted an interesting comment related to my recent post on USA Today’s new RSS reader:
Though it is certainly important for almost all organizations to offer information in RSS format - I believe that an equally important question is “do you read RSS feeds, and if so how do you do so strategically?” As you argue here, there are only so many power users today - but there is serious competitive advantage to joining the ranks of those power users. Read the rest of this entry »