Category Archives: Recent Trends

Advertising Industry Notes Blog Growth

Some interesting statistics from Ad Age’s 2006 Interactive FactPack: * My Space is now the second most trafficked blogging destination with 11.3 million unique visitors in February 2006. Blogger is at the top with 15.6 million. * At-home broadband users … Continue reading

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Blog Aggregation

Here at IDI, we are taking careful note of the trend of building blog advertising networks in an effort to make blogs more attractive to businesses. Nick Denton and Gawker Media is one of the pioneers in aggregation with five … Continue reading

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You Talking to Me?

Websites and blogs often encourage readers to sign up, post comments, and participate in other ways. It has traditionally been done through text. You see a line at the top or bottom of the page, with a link. But here … Continue reading

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Cool Tool: Qumana Desktop Blog Editor

The latest version of this blog-editing tool allows you to insert keyword specific text ads directly into the body of your blog post. The tool is compatible with all of the major blog hosts (e.g. blogger, Typepad, WordPress, etc.). Qumana … Continue reading

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Some Blogging Advice from The New York Times Public Editor

The New York Times Public Editor Byron Calame did some public handwringing about The Times’s new blogs this Sunday in his lastest column, “The Times’s New Blogs: More Information, Fewer Filters.” He goes to great lengths to explain key differences … Continue reading

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Technorati Expands Reach of Blogs

Technorati has been hard at work cutting deals to bring the blogosphere to the masses. This week was a busy one for them with three separate announcements: 1. Technorati has teamed up with the Associated Press to add blogger commentary … Continue reading

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Blogosphere Continues to Grow

David Sifry’s latest “State of the Blogosphere” presents some staggering numbers on the growth of blogs. Here are some quick stats: * There are more than 35 million weblogs (as tracked by Technorati) * Over 75,000 new weblogs are created … Continue reading

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RSS = Competitive Advantage

Marshall Kirkpatrick has posted an interesting comment related to my recent post on USA Today’s new RSS reader: Though it is certainly important for almost all organizations to offer information in RSS format – I believe that an equally important … Continue reading

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You Can’t Trick Bloggers-2

Trick bloggers!! Two recent revelations about the validity of comments being posted on blogs are raising some interesting questions. In one instance, an LA Times columnist was caught in April posting comments to his own blog under a pseudonym. More … Continue reading

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