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Category Archives: BR Blog
The Waffle
Everywhere you turn on the Internet, there’s a link for a blog… On the site of my undergraduate University, my bank, my car manufacturer, even the sandwich shop I ate at yesterday. That is not to say all of these … Continue reading
Student Blogs: A Sign of What’s to Come
Last Friday, I was invited by my friend, Leslie Dangel, to deliver a guest lecture to a class of marketing students she teaches at Stonehill College in Easton, Massachusetts. She’s asked me on a number of occasions in the past, … Continue reading
Posted in BR Blog
Tagged A Sign, A Sign of What’s to Come, Blogs, Come, critical, fact that blogging, fully matriculated, lead-generation, mass, number, occasions, reached, self-promotional, Student, Student Blogs, What’s
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NEW MUSIC: Patty Griffin
Patty Griffin I am NOT just a rocker. I love good music of any genre. Patty Griffin’s Children Running Through is stellar. This isn’t a record that I will workout with at the gym by no means, but as for … Continue reading
Illegal Irritations
I regret to inform you that in accordance to the law, as of January 5th, 2005 you are no longer allowed to flame others namelessly through email or blogs. If you fail to identify yourself while annoying another on the … Continue reading
Posted in Blogger Relations, BR Blog
Tagged Illegal, Illegal Irritations, Irritations, Radiotelegraphs, Section 113, Telegraphs, Telephones
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Why Johnny Can’t Brand: “Action is Branding”
“Too many folks think “branding” is what airlines do when they repaint the planes every few years, or what banks do when they refresh all the signage in their lobbies and reengineer their logos,” write Bill Schley and Carl Nichols, … Continue reading
Posted in BR Blog
Tagged Action, Action is Branding, Action is character, adjustments, Branding, Can’t Brand, character, in this case, marke, material, physical, pictures, product, service, too, Why Johnny, Why Johnny Can’t Brand
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Can I Post This Picture?
I attended an interesting panel at last week’s Internet Caucus State of the Net conference. The speakers examined the growth of blogging and “self publishing” and the different means for spreading messages via the blogosphere, including vlogs. Internet Caucus has … Continue reading
Blog Issue Evolution
Blog Evolution Social Security reform. Dan Rather. Harriet Miers. What do these things have in common? They were all derailed by blogs. Beltway Blogroll runs a great story (that appeared first in National Journal – MSM beat the blogs on … Continue reading
Posted in Blog, Blogger Relations, BR Blog
Tagged appropriatedly, Blog, Blog Issue, Blog Issue Evolution, blogs today, elections, Evolution, evolution process, finally, find champions, Issue, legislation, nominations, party elites, political, political realignments, process, product sales, realignments, reform, Security, Social, Social Security reform, titled
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What is Word of Mouth Marketing?
Mouth Marketing Word of mouth is “a pre-existing phenomenon that marketers are only now learning how to harness, amplify, and improve. Word of mouth marketing isn’t about creating word of mouth — it’s learning how to make it work within … Continue reading
Posted in Blog, BR Blog
Tagged amplify, happier, harness, improve, individuals, influential, marketing, mouth, Mouth Marketing?, What is Word
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