Some interesting statistics from Ad Age’s 2006
Interactive FactPack:
* My Space is now the second most trafficked blogging destination with 11.3 million unique visitors in February 2006. Blogger is at the top with 15.6 million.
* At-home broadband users are far more likely to create a blog and/or read a blog compared to at-home dial-up users. Four percent of broadband users say they have created a blog versus one percent of dial-up users. Thirty-five percent of broadband users have read someone else’s blog versus 20 percent.
* Thirty-five percent of attendee at the ad:tech conference this last January indicated that they will spend money on in-house blogs this year. Thirty percent said they would buy ads on third party blogs or blog networks.
Earlier this week, we reported on David Sifry’s latest “State of the Blogosphere.” According to Sifry, Technorati now tracks a whooping 35 millions blogs. Four million of those blogggers are updating their site at least once a week.
While email remains a very important component of any online campaign, blogging is definitely emerging as a key activity on the Internet. Do you have a blogosphere strategy in place? If not, it’s time to put one in place.
In addition to the tremedous growth as noted by Ad Age and Sifry’s report, the blogging community is a desireable audience. According to a Blog Ad survey:
* 46% describe themselves as opinion makers.
* 50% have spent more than $50 online on books in the last six months.
* 47% have spent more than $500 online for plane tickets in the last six months.
* 50% have contributed more than $50 to a cause or candidate in the last six months.