Archive for May, 2009

Blog Aggregation

Here at IDI, we are taking careful note of the trend of building blog advertising networks in an effort to make blogs more attractive to businesses. Nick Denton and Gawker Media is one of the pioneers in (more...)

You Talking to Me?

Websites and blogs often encourage readers to sign up, post comments, and participate in other ways. It has traditionally been done through text. You see a line at the top or bottom of the page, with a link. (more...)

The Political Internet Takes Another Leap Forward

A must-read article from The New Times this weekend summarizes what insiders have know for a while: “Democrats and Republicans are sharply increasing their use of e-mail, interactive Web sites, candidate and party blogs, and text-messaging to raise money, organize get-out-the-vote efforts and assemble crowds for rallies.”

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Read a good blook lately?

Remember when everyone looked at you funny the first time you used the word “blog”? Well, here’s a new one for you: Blook.  What’s a blook? Blog + book = blook. According to Lulu Publishers,

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Some Blogging Advice from The New York Times Public Editor

The New York Times Public Editor Byron Calame did some public handwringing about The Times’s new blogs this Sunday in his lastest column, “The Times’s New Blogs: More Information, Fewer Filters.” He goes to great Read the rest of this entry »

Cool Tool: Qumana Desktop Blog Editor

The latest version of this blog-editing tool allows you to insert keyword specific text ads directly into the body of your blog post. The tool is Read the rest of this entry »

Blogosphere continues to grow

David Sifry’s latest “State of the Blogosphere” presents some staggering numbers on the growth of blogs.  Here are some quick stats:

* There are more than 35 million weblogs (as tracked by Technorati)
* Over 75,000 new weblogs are created every day
* Over one million posts are added to the blogosphere every day
* Almost four million bloggers update their blogs at least weekly
* More than 19 million bloggers are still posting 3 months after their blogs are created

Sifry, the founder and CEO of Technorati, also reports that while spam blogs are more prevalent these days, the actual amount of spam in the blogosphere is less than 10 percent overall. Regardless, the problem does not appear to be going away and will need to be dealt with somehow in the months to come.

Advertising Industry Notes Blog Growth

Some interesting statistics from Ad Age’s 2006 Interactive FactPack:

* My Space is now the second most trafficked blogging destination with 11.3 million unique visitors in February 2006.  Blogger is at the top with 15.6 million.
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USA Today Goes RSS

USA Today has launched a branded RSS reader, “My USA Today.”

Of course, the average user will have no idea that this new service is actually a web-based RSS reader.  As a matter of fact, there are no references to “RSS” Read the rest of this entry »

the waffle

Everywhere you turn on the Internet, there’s a link for a blog… On the site of my undergraduate University, my bank, my car manufacturer, Read the rest of this entry »

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