LIBERATE

Holly, first impressions would suggest, is your average student. She is nineteen years old, pretty, and casually dressed. I interviewed her in the cluttered, messy central room of her small flat, which she shares with three friends. Holly seems every inch the ordinary young woman, and yet there is a side to her which her appearance and lifestyle would never suggest. Holly is a member of what is supposedly one of the most high-profile militant animal rights groups in Britain. She agreed to talk to me for this article because, she says, she wants to set right some of Continue reading

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DIY: Radio


While Pew Internet reports that only 13% of internet users “have a good idea” about what podcasting is, New York Times columnist David Pogue recently released a video where he explores the variety of podcasts available to users and even lip-syncs to a couple.

Podcasting not only allows you to produce your own content, but you can also reach out to an audience that is increasingly “on-the-go.” Two months ago the Continue reading

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Advertising Industry Notes Blog Growth


Some interesting statistics from Ad Age’s 2006

Interactive FactPack:
* My Space is now the second most trafficked blogging destination with 11.3 million unique visitors in February 2006. Blogger is at the top with 15.6 million.
* At-home broadband users are far more likely to create a blog and/or read a blog compared to at-home dial-up users. Four percent of broadband users say they have created a blog versus one percent of dial-up users. Thirty-five percent of broadband users have read someone else’s blog versus 20 percent.
* Thirty-five percent of attendee at the Continue reading

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The Waffle

Everywhere you turn on the Internet, there’s a link for a blog… On the site of my undergraduate University, my bank, my car manufacturer, even the sandwich shop I ate at yesterday. That is not to say all of these blogs are successful. Many corporate blogs fall victim to what is known as using wooden tongue language.

Wooden tongue language is the antithesis of the true sprit of blogs. Many corporate blogs duplicate press releases into blog entries, maintaining the officialdom and standard dry Continue reading

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A Few Words on Word of Mouth Marketing, Part Two


Two days ago, I wrote here in this space about word of mouth marketing, the Word of Mouth Marketing Association and BzzAgent. Today’s post is a continuation of that same article, in which I write about my own personal use of word of mouth marketing on behalf of BzzAgent and its client, Atkins Advantage Bars…

On more than several occasions, I chose to Bzz on behalf of Atkins Advantage Bars by sharing the Continue reading

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Perspective – Simple Advice From a Man Named Jones


Ever had someone see something great in you and you laughed it off, fearful of being too prideful? Or some destructive habit you enjoy and are too stubborn to let anyone stop you from continuing (it’s your life after all)? It’s so hard to get outside of who we think we are to see us as we were meant to be. It’s like the difference in how you view a cornfield maze depending on whether you are walking amidst the stalks or Continue reading

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Student Blogs: A Sign of What’s to Come


Last Friday, I was invited by my friend, Leslie Dangel, to deliver a guest lecture to a class of marketing students she teaches at Stonehill College in Easton, Massachusetts. She’s asked me on a number of occasions in the past, and I always enjoy the experience.

This time around was no different.

I first spoke about running the Boston Marathon for charity and the five different fundraising campaigns I’ve conducted – on behalf of the Dana-Farber Cancer Institute (’96), The Home for Little Wanderers (‘02 and ’03) and Children’s Hospital Boston (’05 and ’06) – as part of the Continue reading

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The Blogosphere: Changing the Face of American Politics?


Banking off the success of Howard Dean’s 2004 online fundraising campaign, liberal blogger Markos Moulitsas Zuniga (head of www.thedailykos.com and co-author of “Crashing the Gates”) and the hundreds of others who joined him in Las Vegas for the first annual YearlyKos convention last July, seem to be attempting to re-vamp the Progressive movement by tapping into the blogosphere. They’re hoping that by developing a unified Democratic message and packaging it into a series of powerbites, they can use their interactive daily blogs to re-connect with the Continue reading

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NEW MUSIC: Patty Griffin

Patty Griffin

I am NOT just a rocker. I love good music of any genre.

Patty Griffin’s Children Running Through is stellar. This isn’t a record that I will workout with at the gym by no means, but as for any other time, this CD is great from beginning to end.

Patty ’s musical art is like an amazing wine….better with Continue reading

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Illegal Irritations


I regret to inform you that in accordance to the law, as of January 5th, 2005 you are no longer allowed to flame others namelessly through email or blogs.

If you fail to identify yourself while annoying another on the Internet, you could face criminal penalties; including stiff fines and two years in prison.

Please consult the Continue reading

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